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IABM publishes Strategic Industry Analysis ahead of IBC2018


The Business Intelligence Unit of IABM has published a complimentary Strategic Industry Analysis ahead of IBC2018 which gives a briefing on, and analysis of, the key trends that are driving change in the broadcast and media industry.

As well as being published in an interactive presentation available online, printed copies will be available at IBC for all attendees at the IABM Executive Keynote Session (7.30am, Friday 14 September, The Forum) which will delve deeper into some of the topics mentioned in the report.

The report is divided into a number of sections: an overview of the industry; drivers of change; financial indicators; demand- and supply-side trends, with the former moving increasingly to ‘build it yourself’ solutions; content chain investment trends as the industry increasingly becomes a ‘media factory’; and technology adoption trackers that show the current take-up and prospects for AI, cloud, VR, UHD, IP and Blockchain.

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